To become a flagship facility for the district: Establishing the site as a leading provider of sports and leisure activities, central to local community life, with a focus on engendering a sense of local pride and ownership. 

Supporting the attainment of the highest levels of sporting excellence: A commitment to ensure we create the best conditions possible to support success for our clubs and act as positive ambassadors for the town and district.

Ensuring the deliverability and long-term viability of the facilities: Recognising and working together to leverage the many advantages that co-location of sports facilities offers, both in supporting our collective economic viability, and through the wider range of services a collaborative approach can deliver to the community.

Ensuring our facilities fully support inclusivity and diversity: Working together to ensure that both individually and collectively, our organisations support access for all and create a safe space for the enjoyment of sport regardless of age, race, gender, sexual orientation or disability.

To work alongside the relevant sport National Governing Bodies: We will develop our strategy so that it embraces and includes direction and guidance from all relevant NGB’s, supporting initiatives such as Sport England ‘uniting the movement’ 10 year vision.  

Commitment to a wide range of educational opportunities: Both through our own internal programmes and through outreach with local school and community groups, to ensure education is at the forefront of what we do.  

The creation of a health and fitness led new community: Ensuring facilities are fully integrated within the new homes and community, alongside instilling a health and fitness based philosophy amongst new residents. 

Championing best practice in sustainability, water efficiency and green technologies: Acknowledging and leveraging the highly sustainable location of the site, through encouraging access via public transport, alongside ensuring environmental considerations underpin our decision-making process.